LB Beauty was started by Traci Landers in 2019. This brand was developed out of a mother’s love and frustration after constantly experiencing her children breakout from over the counter products. The vision was to create products that can provide healthy radiant skin without all the chemicals. She hand makes her products with ingredients provided by mother-nature herself.

In 2021, Traci started a journey to finding inner peace, and loving herself. After healing she developed guides and ebooks to help others on the journey to self love.